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Tech Ecstasy brands
Early this summer, 20-year-old Jenny*, a Los Angeles-based student was getting ready for Coachella. She had the requisite cute hat, tasseled flip flops, and of course, two Orange Tesla ecstasy pills secreted away in a hidden pocket. She went for Tesla’s because she’d heard that they’re potent and make people feel good; plus she’d love to own a Tesla one day. Also on offer was green WhatsApp pills and purple Tomorrowland pills.
It might sound odd that Jenny can order Tesla branded ecstasy, but people in the know won’t be surprised, after all, ecstasy pill designs have a long history of emulating cultural trends.
Some of the earliest ecstasy pills on record are the Pink Panther and 007 pills, both which have the related logo stamped on them. Today’s ecstasy users are predominantly European, as Molly is the club drug of choice for American ravers. However, Molly and ecstasy are actually the same thing, — ecstasy is pressed 3,4-methylenedioxy-methamphetamine (MDMA) and Molly is MDMA powder.
“In the 2000’s [Americans] thought pills had become so adulterated with other drugs that [Molly] was marketed as a purer form. But anyone can adulterate powder, so in the USA, Molly is garbage,” said Joseph J. Palamar, assistant professor at the department of population Health at New York University Langone Medical Center.
Today tech brands are increasingly common in the world of illicit substance branding, with partygoers able to pick from TripAdvisor, Skype and Netflix ecstasy pills, amongst others. In some ways, this tech takeover is not surprising. Today’s tech gods are held up as bastions of success and Silicon Valley is the new mecca, the Hollywood for the hardworking. Today’s youth aspires to work at Facebook (free food! free holidays!) and Google (slides! free bikes! swag!) instead of the more traditional companies — lured by the high salaries and staff perks. These new tech brands have become synonymous with cool and thus is now representative of ‘a good time’ - which explains the growth in branded drugs.
The fact that tech logos are trending in the drug world is no surprise to Mitchell Gomez, executive director of DanceSafe, a non-profit supporting health and safety in the dance community. “The phenomenon of pills and blotters being made with corporate logos is one that dates back many, many years,” he said via email. “The modern phenomenon is [likely] about marketing and recognition. People remember corporate logos, and it's a way to piggyback on their popularity as well as an easy way to describe a particular press.”
It’s also possible that tech logos have become so widespread due to the distributor's dislike of retooling their pill presses. Take Mitsubishi, one of the most popular ecstasy pills of the eighties and nineties. For a while, that’s all anyone could find — but that doesn't mean they were made at the same place. “Perhaps the reason for the Mitsubishi’s widespread use was that it was a reasonably easy shape to make,” Johnboy Davidson, a spokesperson from ecstasy pill testing database Pill Reports said. “Pill press dies are almost as hard, if not harder, to come by on the black market as the very chemical precursors used to make the drugs.”
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