Tesla Owners Can Find Their Electric Flame - The Wall Street Journal

Owners of a car that regularly needs to be hooked up to an outlet have... — Owners of a car that regularly needs to be hooked up to an outlet have just as much trouble hooking up as the rest of us.
Photo: evgenia novozhenina/Reuters

Aug. 20, 2020 11:57 am ET

If someone purchasing a top-of-the-line Tesla Model X a year ago had instead bought the company’s shares, he or she would be sitting on a paper profit of three-quarters of a million dollars by now. But then, while money can’t buy you love, that Tesla might.

Owners of a car that regularly needs to be hooked up to an outlet have just as much trouble hooking up as the rest of us. Now a new dating service, the Tesla Dating Co., seeks to make it easier.

“It became a big part of their identity,” says Ajitpal Grewal, the Canadian e-commerce entrepreneur who is developing the app. “Suddenly it hit me: These people would be perfect for each other.”

The site requires applicants to prove Tesla ownership before joining. Yet Chief Executive Officer Elon Musk, the man who named his four vehicle models so that they would spell “S-3-X-Y,” has no affiliation with Mr. Grewal’s venture.

It is hard to imagine a similar app for, say, Fords or Toyotas, but then how many owners of those cars can name the chief executive of the manufacturer, much less worship him? This one describes itself as being for an “exclusive community of like-minded Elon stans…the kind of people that really understand you.”