I feel privileged to be able to own a tiny slice of our future with a Tesla X. Less than one hundred hours in, and it illustrates a substantial portion of what the future of personal anything should look and feel like. This car is a connection between Tesla the company, the product, and me the customer creating that intelligent system.
A Tesla Inc. badge is displayed on a Model X electric vehicle in San Ramon, California, U.S., on ... [+]
It is so different it shocks the system in the right way after 90 years of motor mile purchasing.
The whole purchase process was light years away from the tried and tested motor mile purchase process of the last ninety-plus years.
Zero pressure, simple, clean online experience, and logically limited choices. Stunning, effective social media, professional reviews, and simple comparisons that don't overstretch the truth. If you remember Saturn, they tried the same. The truth is that the cars were not revolutionary enough to build from this.
In a digital world, everything needs to connect cleanly for brilliant marketing. That connected signal far exceeds the traditional reach models that have dominated so many markets since the 1970s. You need to be hyper-connected for a consumer for your truth to be found anywhere at any time. Share of connectivity is the new method, not share of voice.
It learns the most mundane very simply, then delights.
It helps you not make mistakes. Lots of competitors do parts of the mundane. It's just the way the car is constantly nudging, teaching, intelligently suggesting. Simple things like parking, door opening and closing, side view mirrors that automatically retract as you approach a parking spot at the house because that I where you parked it the night before. This level of learning, automation of mundane tasks, just delights. It gives pleasure in the removal of simple things that I can now trust are handled for me.
This should be the essence of how all learning with a customer should occur. The trust generated goes beyond the product to the platform and the relationship. It feels like an unbreakable bond is being created through this co-pilot relationship with the car.
Luxurious interior on a Tesla Model X P90D full electric luxury crossover SUV car with a large touch ... [+]
It's a pleasure to learn through progressive play with a GUI that feels, well, like every other GUI on the billions of cell phones we all use.
Anything new, really new, needs a set of learning moments. If each moment does not delight or encourage further learning, then much of the car's technology's potential value is never seen, felt, or calibrated as you want. Think back to car manuals and interfaces of the past. This has a progressive learning capability to gently pull you into more and more enjoyment of setting the environment up for you as you evolve. That mantra should drive every digital business: evolving engagement and progressive experiences. We might sell a product, but, in fact, it's a service delivery platform. This is how to think about adding experiences, workflow moments over time into the relationship.
Like Amazon, Uber, and other digital-native platforms, we need to recognize that we are all selling platforms and service relationships, not products. Our interfaces should feel like common experiences, not strangely unique ones.
Be who or what you are, don't wrap, get the core right.
By focusing on constant feedback with the car, Tesla has leaned into small differences in design and experience that really matter. Yes, it is not like a Range Rover; this is an adaptable experience, based on new digital age design sensibilities. Luxury isn't in the leather, but in new design and experience ideas that redefine leadership.
The world is transforming on so many fronts. Do not make assumptions about how you have done it before just needs to be wrapped digitally to be more successful. That is not the case in the world we live in now.
These changes in assumptions and underlying needs are occurring in every industrial sector too.
Digital Transformation to a connected world
It feels weird to drive, but it opens up this whole new chemistry that is not normal for somebody as old as me.
I am not a young person. I have been lucky to drive lots of cars, and they all generally share similar components and feel. This was completely different, and I was progressively more open to that in the first few minutes than any other car I have experienced. In a digital economy that is platform and service, relationship-driven onboarding is a vital moment. Delighting and thinking about the sum of the experiences far exceeding all the parts' value is critical. Addled thinking in the auto industry has made it vulnerable to brands like Tesla to change the customer. It's not just the ability to re-fuel at home.
The car is far more than the sum of all the parts in the vehicle. The car is an intelligent system because it was built to be an expandable services platform, continually interacting with its environment and user. As it interacts as a co-pilot, it sends insights back to the vendor, a learning platform through the intelligent edge using 5G.
Every leader should be thinking of Tesla's power as a learning platform, an idea they should put up like a map to a proper, digitally transformed corporation. We know the journey to successful digital transformation is painfully slow (an 11.4% annual change rate since 2013). This type of case example goes far past the car itself. It has awoken my possibilities to the whole product as a service idea.
Read Again https://www.forbes.com/sites/michaelgale/2020/12/17/a-loveletter-to-intelligent-systems-from-my-first-100-hours-ownership-of-my-tesla-x/Bagikan Berita Ini
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