Tesla just launched a new model that no one saw coming. This vehicle isn’t likely to move the stock. It might motivate Tesla-loving parents to rush to the company’s website, however, to procure the gift for the holidays.
Tesla (ticker: TSLA) is now selling the Cyberquad—a four-wheeled ATV modeled after its avant-garde Cybertruck. It retails for $1,900 and is designed for kids.
“Get ready for any adventure,” begins the product description. For kids, that feels apt. The ATV has a steel frame, cushioned seats, adjustable suspension, disc brakes, and LED lights. The lithium-ion battery will provide 15 miles of range and the motor will push Cyberquad to a top speed of 10 miles an hour.
Tesla’s recommended minimum age is eight years old.
Customers has only hours to order Cyberquad. As of 7 p.m. Eastern time Tesla’s website said it was out of stock. For those who ordered early, the quadbike is slated to ship in two to four weeks, according to Tesla’s website.
While it may generate buzz, the Cyberquad launch wasn’t a stock-moving event. Tesla stock closed nearly 1% lower on Thursday, while the S&P 500 and Dow Jones Industrial Average rose about 1.4% and 1.8%, respectively.
What investors really want is the Cybertruck, Tesla’s entry into the pickup-truck market. Deliveries are expected in early 2022, but an exact date isn’t known. Tesla didn’t respond to a request for comment about the timing.
An update about Cybertruck deliveries might come on the company’s fourth-quarter earnings conference call, slated for late January. CEO Elon Musk said he would be on that call and provide investors with an updated product road map. Tesla’s coming models include the Cybertruck, a new roadster, and a semi-truck. Down the road, Tesla wants to be selling a lower-priced EV that starts at about $25,000.
Write to Al Root at allen.root@dowjones.com
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