By Kevin Armstrong
"Big things happening..." — this tantalizing phrase, shared by Melissa Porche Blakely, staff program manager at Tesla, has stirred excitement and curiosity in the Tesla community. The comment was made about a new job listing for the Tesla Rental Program in Texas, as spotted by @SawyerMerritt.
A Revolutionary Rental Program
Tesla is on the brink of launching a Tesla Rental Program in Texas, with a pilot program slated for collision centers. The automaker seeks a Program Manager in Business Development to lead this ambitious initiative. Speculation around Tesla's move into the rental space centers on various potential benefits:
- Customer Convenience: Offering rental cars at collision centers can be incredibly convenient for customers whose cars are being repaired. This service can fill a temporary need, especially if repairs are extended.
- Brand Exposure: By extending the program to airports for employees and potentially the broader public, Tesla can increase exposure to its vehicles. Those unfamiliar with Tesla may enjoy the unique experience, leading to potential future sales.
- Competitive Edge: With competitors already renting Tesla vehicles (e.g., Hertz), the automaker might want to control the rental experience, ensuring brand quality and potentially retaining rental revenue.
Details of the Pilot Program
The pilot program will encompass all Tesla collision centers in Texas, with Houston, San Antonio, Austin, and Dallas locations. It's unclear if Tesla only plans to launch the rental program for customers at collision centers or if a broader car rental program might come later. The extension to airports, particularly for a Tesla employee pilot, further hints at the wider ambitions of this program.
Beyond Rentals: Glass Repair Optimization
Apart from the Rental Program, the new hire will also focus on Glass Repair Optimization. This signals Tesla's continual drive to enhance customer service, aiming to reduce repair times and further streamline the collision repair experience. Remember, we also speculated that Tesla might be going into the car wrap business in North America, similar to what the company has in China.
The Tesla Rental Program represents more than just a new service. While the full scope and implications of this initiative remain to be seen, it is clear that Tesla is keen on expanding its footprint and enhancing its brand experience.
As the industry watches this development closely, the question remains: will this move set a new standard in the rental space? What other surprises might Tesla have up its sleeve? "Big things happening" indeed.
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By Kevin Armstrong
It used to be like spotting a sasquatch, but now Cybertruck appears on X.com almost as much as Tesla's CEO. Today, sightings of Elon Musk's futuristic truck are increasingly common, but that certainly is not downplaying the excitement this vehicle has created since it was first announced.
Remember when a blurry image would be scrutinized and written about for days? It seems like it was just yesterday. Now people are spotting these stainless steel beasts at rest stops and seemingly abandoned on the side of the road. The sightings used to be central to Giga-Texas, but the radius is getting wider as more videos surface.
On The Road: A Fleet on the Move
A fleet of Cybertrucks has been spotted in Lonoke, Arkansas, transported on the back of trailers. Interestingly, one Cybertruck bore the mysterious label "completed crash ready" and was coupled with the front bumper concealed in thick white plastic.
The sighting near Lonoke—eight hours from Giga Austin—might indicate that the Cybertrucks were on their way to, or perhaps returning from crash testing. The positioning adds weight to the speculation, given that they had 13 hours more to reach the IIHS testing place in Virginia. Observant fans have also noticed a new wheel design, signaling further refinements in the truck's development.
Droning On: Up Close and Personal
The rise in Cybertruck sightings also includes drone footage (below), shot by Joe Tegtmeyer, of the vehicle cruising around Tesla's Gigafactory in Austin, Texas. Though the footage could easily be dismissed as mundane, a keen eye will notice the 4-wheel steering as the Cybertruck executes a U-turn and the shine of its stainless steel exterior under the sun. It's a brief yet essential look into what we can expect once the Cybertruck hits the roads.
Gearing Up for Deliveries
The growing accumulation of Cybertrucks outside Giga-Texas points towards impending deliveries. The closer we get to the official release, the more Cybertrucks are spotted on public roads, signaling that production is in full swing. An additional sighting of six Tesla Cybertrucks being transported, potentially for crash testing, further emphasizes the ramp-up in activity.
From being an elusive Bigfoot-like creature to a frequent sight on America's highways, the Cybertruck's journey has been nothing short of extraordinary. Whether for testing, transportation, or simply teasing the eagerly waiting public, these spottings represent a pivotal moment in Tesla's history.
Interesting that @Tesla is using in-house transportation rather than a transport conpany - More pics part 3 - 2 @Tesla Cybertrucks spotted in Lonoke, AR with one appearing to have been part of crash testing based on window markings and front cover
— Branden Flasch (@brandenflasch) August 16, 2023
(Sent by a follower) pic.twitter.com/wVGnc2X1ui
By Kevin Armstrong
Tesla’s new Standard Range versions of the Model S and Model X will be software locked, as we first speculated earlier this week. The Standard Range Model S and Model X have the same battery pack as the Long Range versions, with a portion of its capacity being software-locked. Performance in the Standard Range variants has also been reduced.
Software-Locking: A Familiar Strategy
Tesla has previously utilized software-locking strategies, allowing the company to streamline its manufacturing process. The new Standard Range Model S and Model X vehicles are no exception to this approach. These cars have the same battery packs as their Long Range counterparts, but 21% of the capacity has been locked.
When Electrek asked about the possibility of unlocking the battery capacity through the Tesla app for an extra charge in the future, responses from Tesla service centers were inconsistent. While one advisor categorically said no, another could not provide a definitive answer.
Historically, Tesla has been flexible with software-locked batteries, even temporarily increasing range to aid owners during natural disasters. This leaves the possibility of capacity unlocking, an option that makes sense from a business and consumer perspective.
The New Standard Range: Features and Pricing
The new Standard Range versions of the Model S and Model X offer an appealing balance of affordability and performance. The Model S Standard Range is priced at $78,490 USD, with an estimated range of 320 miles, while the Model X is priced at $88,490 USD, with a range of 269 miles.
These new variants cater to potential buyers seeking a middle ground between Tesla's more budget-friendly models and the high-end luxury options.
A Strategic Move for Tesla
Tesla's decision to introduce these Standard Range variants can be seen as a response to market demands for more cost-effective luxury electric vehicles. It bridges a gap in Tesla’s lineup, offering a more accessible entry point to the premium Model S and X without sacrificing the brand's core values.
The anticipated delivery timeline for both new variants is September to October 2023, aligning with Tesla's ongoing efforts to broaden its reach and appeal to a more extensive customer base.
Tesla's software-locking strategy for the new Standard Range Model S and Model X continues its innovative manufacturing and market positioning approach. Whether or not Tesla will offer the option to unlock additional battery capacity in the future remains an open question.
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