Mobil 1 expands partnership, becomes victory lane sponsor for NASCAR owned tracks - On3.com

Good news for NASCAR as Mobil 1 is expanding their partnership and will now sponsor victory lane at a select number of tracks. Starting this weekend at Richmond Raceway, the Official Motor Oil will also be the title sponsor of victory lane at all NASCAR owned tracks.

Brands, even brands already part of the sport, investing more money into NASCAR is good news. There seems to be a ton of excitement around stock car racing right now. Between the Netflix series and increased TV ratings, this is an exciting time for NASCAR.

Mobil 1 has been the Official Motor Oil of the sport for twenty years now. That relationship is going to go further starting this weekend. The new NASCAR partnership has the folks at Mobil 1 excited.

“We are thrilled to expand our sponsorship with NASCAR by becoming the presenting sponsor of victory lane,” shared Rob Shearer, Director of Global Sponsorships and Marketing Services, on behalf of Mobil 1. “Being part of post-win celebrations at all NASCAR-owned racetracks will allow us to continue to build on our shared passion for racing and winning.”

Mobil 1 victory lane is coming to a NASCAR-owned track near you. The brand is also going to become an official sponsor of all of those tracks as well. Earlier this year, Toyota struck a deal with the motor oil company to expand their relationship.

Motorsports are getting popular again. So, people want in on the action. Those outside the sport, and longstanding pillars of the community alike. It feels like NASCAR is in good hands right now and making positive moves.

Mobil 1 all over NASCAR in 2024

As mentioned before, the Toyota deal with Mobil 1 this NASCAR season is very interesting. We were used to seeing the brand with Stewart-Haas Racing and Kevin Harvick. Now, there is still a relationship with SHR. However, Toyota has become the new frontrunner for the motor oil brand.

Already this season we have seen Bubba Wallace, Tyler Reddick, Christopher Bell, and Kamui Kobayashi represent Mobil 1 in the NASCAR Cup Series. There have been even more appearances between the Xfinity and Truck Series in 2024.

Sponsorship is the name of the game in racing. If you don’t have sponsors, it gets very expensive, very quickly to participate. Partners like Mobil 1 are putting a lot back into NASCAR and racing in general, and that means a stronger, healthier sport.

It will be fun to see what else Mobil 1 has planned this year in its 50th anniversary. They have made a few moves this season that have been popular. I think fans are going to enjoy seeing Mobil 1 victory lane this NASCAR season.

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2024-03-28 19:04:59Z
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